Many may not have been touchdowns. But experts say the ads at this year's Super Bowl surely entertained. Leaving aside some misses, like GoDaddy.com, our Kat De Maria sat down with advertisers at Eric Mower and Associates to discuss their favorites.

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SYRACUSE, N.Y. -- Giants. Madonna. Dogs wearing sneakers and fetching beer. Patriots. Gladiators. Bears drinking soda. Monkeys taking a business trip. And lots and lots of celebrities. We're talking, of course, about the Super Bowl.

Along with analysis of the big game, people are spending the days after also talking about the action off of the field, notably the ads.

"I thought were a lot of great spots. I thought a lot better crop than previous years," said Tom Merrick, senior partner and creative director with Eric Mower and Associates.

"I think overall, we saw a lot of retro, a look back at some pop culture," said Kevin Tripodi, also a senior partner and creative director with the firm.

Advertisers with Eric Mower say they enjoyed an array of 80s and 90s flashbacks, including MetLife's classic cartoons, Jerry Seinfeld, with the help of the Soup Nazi, trying to get his hands on the first new Acura NSX, Mean Joe Greene receiving the gift of Downy and Matthew Broderick taking a familiar "day off."

"The Ferris Bueller one is the closest humankind will ever get to a ‘Ferris Bueller's Day Off’ sequel, so thank you for that, Honda," Merrick said.

"Uncle Jesse" was attacked for his Oikos Greek yogurt. And Betty White, as hip now as she was during the “Golden Girls,” provided some of her signature humor.

"One of the laugh out loud moments of the Super Bowl for sure," Merrick said.

"Those are characters and situations we know and trust. So to associate your company with those icons can be effective," Tripodi said.

Beer spots this year were less plentiful than ads for cars. And advertisers say that's a good sign for the auto industry.

"It's good to see them back. They have some money and have the wherewithal to do some ads," Tripodi said.

The advertisers at Eric Mower say their favorite spot was a Chrysler commercial that had very little to do with cars: Clint Eastwood, in a gritty and real way, declaring now is halftime in America.

"The placement of it, at halftime, with this message, I thought it was very powerful. It was very obviously pro-America, things are going to change, you can't keep us down. And the addition of Clint Eastwood lends that much more credence to it," Merrick said.

"Some great copy and Clint's the man, so, it was a really, really well executed spot," Tripodi said.

Advertisers say the Chrysler ad took a risk with its serious message, but ultimately won the day. And isn't that, after all, the spirit of the Super Bowl.